4. Researching the company and "Why do you want to join us?"

Research: products/services, customers, industry, recent news (funding, launches, acquisitions), tech stack (job posts, engineering blog), values/culture, office location, interview process (Glassdoor/AmbitionBox).

Answer formula: Company → Role → You.

"Your company builds payment infrastructure used by thousands of merchants — I've worked on reconciliation and settlement for 3 years, so the domain is familiar and I want to go deeper. The role focuses on .NET services on Azure with high transaction volumes, which matches my experience and is where I want to grow. And from your engineering blog, the focus on observability and automated testing is how I like to work."